Web design

The Hive

Summary

Challenge

With an increase in climbing locations and programming across Canada, The Hive's website no longer met their needs. We were asked to redesign the site to be more mobile-friendly, prioritize the information users needed most and bring a bold new look to the visual design.

Solution

A redesigned site navigation, location-specific information, and integrated social media provided up to date content that users wanted most. The updated layout and styling brought more cohesion and personality to the site in a mobile-friendly package.

Outcome

With a scalable design system, improved content structure, and thoughtful integrations, the site is built to support both day-to-day operations and long-term growth.

Web design

The Hive

Summary

Challenge

With an increase in climbing locations and programming across Canada, The Hive's website no longer met their needs. We were asked to redesign the site to be more mobile-friendly, prioritize the information users needed most and bring a bold new look to the visual design.

Solution

A redesigned site navigation, location-specific information, and integrated social media provided up to date content that users wanted most. The updated layout and styling brought more cohesion and personality to the site in a mobile-friendly package.

Outcome

With a scalable design system, improved content structure, and thoughtful integrations, the site is built to support both day-to-day operations and long-term growth.

Web design

The Hive

Summary

Challenge

With an increase in climbing locations and programming across Canada, The Hive's website no longer met their needs. We were asked to redesign the site to be more mobile-friendly, prioritize the information users needed most and bring a bold new look to the visual design.

Solution

A redesigned site navigation, location-specific information, and integrated social media provided up to date content that users wanted most. The updated layout and styling brought more cohesion and personality to the site in a mobile-friendly package.

Outcome

With a scalable design system, improved content structure, and thoughtful integrations, the site is built to support both day-to-day operations and long-term growth.

Visual Design

User Experience

Documentation

Details

Agency

Four Nine Digital

Role

Creative Director

Industry

Fitness, wellness and recreation

Tools

Figma, Adobe CC, ChatGPT

Contributions

Collaborated with a team of two other designers and two engineers. We partnered closely with the Hive's marketing team. I was responsible for Creative Direction and a portion of the Project Management. I also contributed to research, UX and UI design, custom icons, and the component library. Detailed documentation for handoff post-launch was a key deliverable for the client.

© 2026 - Travis North