Work

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Web design

The Hive

Agency

Four Nine Digital

Role

Creative Director

Summary

Challenge

With an increase in climbing locations and programming across Canada, The Hive's website no longer met their needs. We were asked to redesign the site to be more mobile-friendly, prioritize the information users needed most and bring a bold new look to the visual design.

Solution

A redesigned site navigation, location-specific information, and integrated social media provided up to date content that users wanted most. The updated layout and styling brought more cohesion and personality to the site in a mobile-friendly package.

Outcome

With a scalable design system, improved content structure, and thoughtful integrations, the site is built to support both day-to-day operations and long-term growth.

Web design

The Hive

Agency

Four Nine Digital

Role

Creative Director

Summary

Challenge

With an increase in climbing locations and programming across Canada, The Hive's website no longer met their needs. We were asked to redesign the site to be more mobile-friendly, prioritize the information users needed most and bring a bold new look to the visual design.

Solution

A redesigned site navigation, location-specific information, and integrated social media provided up to date content that users wanted most. The updated layout and styling brought more cohesion and personality to the site in a mobile-friendly package.

Outcome

With a scalable design system, improved content structure, and thoughtful integrations, the site is built to support both day-to-day operations and long-term growth.

Web design

The Hive

Summary

Challenge

With an increase in climbing locations and programming across Canada, The Hive's website no longer met their needs. We were asked to redesign the site to be more mobile-friendly, prioritize the information users needed most and bring a bold new look to the visual design.

Solution

A redesigned site navigation, location-specific information, and integrated social media provided up to date content that users wanted most. The updated layout and styling brought more cohesion and personality to the site in a mobile-friendly package.

Outcome

With a scalable design system, improved content structure, and thoughtful integrations, the site is built to support both day-to-day operations and long-term growth.

Details

Contributions

  • Collaborated with a team of two other designers and two engineers

  • Creative direction and visual design strategy

  • UX and UI design and research

  • Component library and detailed style guidelines

  • Content strategy

  • Custom Icon design (expanding on the Phospher Library)

  • Client relationship and project management

Technical Info

  • Design tools: Figma, Figjam, Adobe Creative Suite, and ChatGPT

  • Development: Webflow

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© 2026 - Travis North

© 2026 - Travis North

© 2026 - Travis North