Web design
Taymor
Agency
Four Nine Digital
Role
Senior Designer
Summary
Challenge
Taymor wanted to address specific UX issues along with refreshing their digital brand. Research showed lack of detailed product information, complex product lines and a vague quoting process lead to confusion and user drop-off before requesting a quote.
Solution
We first focused on reorganizing the product hierarchy which was impacting how users navigated the products. Once we could get the user to the product more efficiently, we then looked at offering more details, organized information and imagery. A new user flow was also created to allow users to request a quote more efficiently. Finally, An updated digital visual strategy was designed to better align with Taymor's digital transformation.
Outcome
Users now have a clear way to navigate to a product, find technical information and easily build a quote request. This new quote request process allows staff to respond faster and more accurately.
Web design
Taymor
Agency
Four Nine Digital
Role
Senior Designer
Summary
Challenge
Taymor wanted to address specific UX issues along with refreshing their digital brand. Research showed lack of detailed product information, complex product lines and a vague quoting process lead to confusion and user drop-off before requesting a quote.
Solution
We first focused on reorganizing the product hierarchy which was impacting how users navigated the products. Once we could get the user to the product more efficiently, we then looked at offering more details, organized information and imagery. A new user flow was also created to allow users to request a quote more efficiently. Finally, An updated digital visual strategy was designed to better align with Taymor's digital transformation.
Outcome
Users now have a clear way to navigate to a product, find technical information and easily build a quote request. This new quote request process allows staff to respond faster and more accurately.
Web design
Taymor
Summary
Challenge
Taymor wanted to address specific UX issues along with refreshing their digital brand. Research showed lack of detailed product information, complex product lines and a vague quoting process lead to confusion and user drop-off before requesting a quote.
Solution
We first focused on reorganizing the product hierarchy which was impacting how users navigated the products. Once we could get the user to the product more efficiently, we then looked at offering more details, organized information and imagery. A new user flow was also created to allow users to request a quote more efficiently. Finally, An updated digital visual strategy was designed to better align with Taymor's digital transformation.
Outcome
Users now have a clear way to navigate to a product, find technical information and easily build a quote request. This new quote request process allows staff to respond faster and more accurately.
Details
Contributions
Digital visual identity strategy
Content strategy
End to end UX and UI design
Technical Info
Design tools: Sketch, Invision, Zeplin, Balsamic
© 2026 - Travis North
© 2026 - Travis North
© 2026 - Travis North