Identity design
Catalyst
Agency
Four Nine Digital
Role
Creative Director
Summary
Challenge
Catalyst’s goal is to help future generations have a healthy world to live in by supporting innovation projects in the climate crisis space. They do this by connecting talented people who would like to contribute their skills with projects that are looking for help. As a not-for-profit startup, they needed help creating a brand that would impress potential partners. There was no budget, so we needed to provide the most important assets within a small project window.
Solution
We identified the identity design, a pitch deck, and a basic website as the key assets they would need to legitimatize their brand. In order for our team to focus on these assets, we guided the client in advance of the work window to build their brand strategy documentation so we had a great resource to start from. A streamlined, highly collaborative approach with full commitment from the Catalyst team allowed us to work at a fast pace and produce a cohesive, well thought out identity system and assets to go with it.
Outcome
By narrowing the scope, we were able to quickly deliver an identity and brand assets that would make immediate impact on their pursuit of partners and funding.
Identity design
Catalyst
Summary
Challenge
Catalyst’s goal is to help future generations have a healthy world to live in by supporting innovation projects in the climate crisis space. They do this by connecting talented people who would like to contribute their skills with projects that are looking for help. As a not-for-profit startup, they needed help creating a brand that would impress potential partners. There was no budget, so we needed to provide the most important assets within a small project window.
Solution
We identified the identity design, a pitch deck, and a basic website as the key assets they would need to legitimatize their brand. In order for our team to focus on these assets, we guided the client in advance of the work window to build their brand strategy documentation so we had a great resource to start from. A streamlined, highly collaborative approach with full commitment from the Catalyst team allowed us to work at a fast pace and produce a cohesive, well thought out identity system and assets to go with it.
Outcome
By narrowing the scope, we were able to quickly deliver an identity and brand assets that would make immediate impact on their pursuit of partners and funding.
Identity design
Catalyst
Agency
Four Nine Digital
Role
Creative Director
Summary
Challenge
Catalyst’s goal is to help future generations have a healthy world to live in by supporting innovation projects in the climate crisis space. They do this by connecting talented people who would like to contribute their skills with projects that are looking for help. As a not-for-profit startup, they needed help creating a brand that would impress potential partners. There was no budget, so we needed to provide the most important assets within a small project window.
Solution
We identified the identity design, a pitch deck, and a basic website as the key assets they would need to legitimatize their brand. In order for our team to focus on these assets, we guided the client in advance of the work window to build their brand strategy documentation so we had a great resource to start from. A streamlined, highly collaborative approach with full commitment from the Catalyst team allowed us to work at a fast pace and produce a cohesive, well thought out identity system and assets to go with it.
Outcome
By narrowing the scope, we were able to quickly deliver an identity and brand assets that would make immediate impact on their pursuit of partners and funding.
A compact, easy to follow identity guide was created for the Catalyst team.
Pitch deck examples that would be used to present the Catalyst story to potential partners.
A simple website built on the Squarespace platform allowed the Catalyst team to easily manage updates.
Details
Contributions
Collaborated with one other Designer, a Project Manager and the Catalyst team
Consulted on brand strategy documentation and content strategy
Logo and identity design
Website design
Technical Info
Design tools: Figma, Figjam, Adobe Creative Suite
© 2026 - Travis North
© 2026 - Travis North
© 2026 - Travis North