Motion Graphics
Aveda Canada
Agency
Four Nine Digital
Role
Motion Designer
Summary
Challenge
Aveda Canada showcases their brand every year at live hair and fashion shows. Each time, they want to elicit an emotional response from the audience. Live motion graphics need to complement the experience without pulling focus from the main event—the models and hairdressers. I collaborated with Aveda Team Canada for over a decade to bring their vision to life at many different shows and venues.
Solution
Each show tells a story that connects to the broader theme of the event. Through a blend of video, still imagery, typography, graphics, narration, and music, we create moments of tension, emotion, and joy—while spotlighting the hairdressers and models on stage.
Outcome
For Aveda Canada, each show helps increase brand awareness, recruitment and sales. Impactful visual storytelling left a lasting impression on audiences and supported the incredible work of the hairdressers being showcased.
Motion Graphics
Aveda Canada
Summary
Challenge
Aveda Canada showcases their brand every year at live hair and fashion shows. Each time, they want to elicit an emotional response from the audience. Live motion graphics need to complement the experience without pulling focus from the main event—the models and hairdressers. I collaborated with Aveda Team Canada for over a decade to bring their vision to life at many different shows and venues.
Solution
Each show tells a story that connects to the broader theme of the event. Through a blend of video, still imagery, typography, graphics, narration, and music, we create moments of tension, emotion, and joy—while spotlighting the hairdressers and models on stage.
Outcome
For Aveda Canada, each show helps increase brand awareness, recruitment and sales. Impactful visual storytelling left a lasting impression on audiences and supported the incredible work of the hairdressers being showcased.
Motion Graphics
Aveda Canada
Agency
Four Nine Digital
Role
Motion Designer
Summary
Challenge
Aveda Canada showcases their brand every year at live hair and fashion shows. Each time, they want to elicit an emotional response from the audience. Live motion graphics need to complement the experience without pulling focus from the main event—the models and hairdressers. I collaborated with Aveda Team Canada for over a decade to bring their vision to life at many different shows and venues.
Solution
Each show tells a story that connects to the broader theme of the event. Through a blend of video, still imagery, typography, graphics, narration, and music, we create moments of tension, emotion, and joy—while spotlighting the hairdressers and models on stage.
Outcome
For Aveda Canada, each show helps increase brand awareness, recruitment and sales. Impactful visual storytelling left a lasting impression on audiences and supported the incredible work of the hairdressers being showcased.
Details
Contributions
Art Direction, visual design, motion graphics, video editing
Technical Info
Design tools: Adobe After Effects, Adobe Premiere Pro, Adobe Photoshop
© 2026 - Travis North
© 2026 - Travis North
© 2026 - Travis North